OVERVIEW
I studied the rise and fall of Morphe Cosmetics, focusing on its dependence on social media influencers. I found that this reliance contributed to the brand's bankruptcy. Using this research, I devised a rebranding strategy with visuals to shift the brand's focus from influencer-centric promotion to a more inclusive makeup line that is truly for all.
ROLE:
Designer
TOOLS:
Adobe Photoshop
TIMELINE:
Jan. 2023 - May. 2023